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What did you get for your birthday? The friends who’ve always been there ❤️ The ones who make you laugh so hard you almost pee yourself. Happy.

Can you believe I’m 35 years old? 💜 26.06.2026 #leièdel26 - A little recap of this beautifully chaotic year: last night’s outfit check before my birthday aperitivo, la Fiorentina — gioie e dolori, mostly dolori — my first day at work with my brand new office, the day I went to sign and officially opened my own company @sunflorencetours and all the moments of ordinary madness, New Year’s Eve, the trip to Sri Lanka, the departures, the returns, and everything in between. This year was intense, messy, unexpected, painful, beautiful, exhausting, and full of lessons. It took things away, but it also opened doors I didn’t even know existed. L’anno del fondo di garanzia, del 74ter e dell’IVA mista. Thank you to everyone who was there this year: family, friends, colleagues, and the people who showed up when it mattered. And to anyone who didn’t fight to protect our friendship… tante care cose. Chapters close, doors open 🙂 Here’s to another year of chaos, courage, new beginnings, and hopefully a little more peace. Buon compleanno a me 💜

Go Azzurri 💙Today at 6:00 p.m., the Calcio Storico final kicks off between the Azzurri and the Rossi. The Rossi are chasing their fourth consecutive win, while the Azzurri will have to cope with several players suspended.

Don’t forget to prepare your St. John’s Water tonight!!🌿 According to Italian tradition, St. John’s Water is prepared on the evening of June 23rd, after sunset, by collecting fresh flowers, herbs and aromatic leaves and placing them in a bowl of water. The bowl is left outside overnight, under the moonlight and in the open air, so the flowers and herbs can absorb the morning dew. The night between June 23rd and June 24th is the night of St. John, an ancient and magical night in Italian folklore. It is also known as the “night of the witches”, because people believed that on this night nature was at its most powerful, and the dew carried special protective, purifying and healing energy. On the morning of June 24th, the water is traditionally used to wash the face and hands as a symbolic ritual for purification, protection, good luck and new beginnings. Each plant has its own meaning: 🌼 St. John’s Wort / Hypericum — protection, light, courage and positive energy. 💜 Lavender — peace, calm, harmony and cleansing. 🌿 Rosemary — strength, memory, clarity and protection. 🌱 Sage — wisdom, purification and spiritual cleansing. 🌹 Rose petals — love, beauty, sweetness and emotional healing. 🍃 Mint — freshness, vitality, abundance and new energy. 🌼 Chamomile — serenity, comfort and softness. 🍃 Bay leaves — good luck, success, intuition and protection. Prepare it with intention, gratitude and love… and let the night do the rest. ✨ A beautiful ancient Italian ritual to welcome the light, cleanse the spirit and begin again. Remember to prepare it tomorrow evening! A video I made in 2020: https://youtu.be/wwrLo79jvnk?is=d-CO5tVYqcKGecS_

The Fochi di San Giovanni are more than fireworks!!! They are one of Florence’s oldest and most beloved traditions — una tradizione fiorentina that has lit up the city for centuries. Every year, on June 24th, Florence celebrates San Giovanni, its patron saint. The celebration dates back at least to the 13th century, and a 1558 painting in Palazzo Vecchio already shows the city glowing with fire, lights, and celebration. A night of history, beauty, and un po’ di magia — the kind only Firenze can give. Tomorrow, at 10 PM the city looks up. Siete pronti per i Fochi? ✨

When people ask me: “What is inside the Medici Chapels?” I always think: What do you mean, what is inside? Inside, there is life and death! C’è la vita, c’è la morte. There is everything. There is the passion and suffering of Michelangelo. C’è la passione, c’è il dolore. There is love, betrayal, power, ambition, murder, faith, fear, beauty, and silence. C’è l’amore, c’è il tradimento, c’è il potere. There are the bodies of the Medici family, resting in peace… or maybe not completely in peace. I Medici riposano lì… forse in pace, forse no. Inside, you find Florence at its most dramatic and magnificent: art, politics, family secrets, religion, memory, and the desire to be remembered forever. And there is also one of the most important artistic crafts of Florence: the commesso fiorentino, a refined Florentine technique using inlaid semi-precious stones to create extraordinary decorations. Pietre dure, colori, mani artigiane, bellezza assoluta. Marble, color, silence, glory, death, beauty. Marmo, colore, silenzio, gloria, morte, bellezza. In poche parole — in a few words: inside the Medici Chapels, there is everything.

Every time I ask myself how something can be so crazy and so beautiful at the same time. Sicuramente questa è una di quelle poche cose che restano ai local. “La curva unnè i’ posto pe’ codesto zainetto” (the curva isn't the place for that backpack) “Se ttuvvoi fa le foto tuvvai in tribuna” (if you're here just for photos, the tribuna is over there) “I’ fiore l’è mio! me l'ha lanciato il mi' omo” (thats’ mine my man gave me that flower) Bisogna avécci pazienza, siamo fatti così, maledetti toscani. Love us or hate us. Volete vederlo? It's worth it. Passion. Pride. Belonging. Tutti dovrebbero viverlo almeno una volta. #PicchiaAzzurro Tickets available from tomorrow. Per info, DM us. @sunflorencetours

La Fiorita – Commemoration of Savonarola* 10:00 AM – 12:00 PM 🌹On May 23 1498 Girolamo Savonarola was burned at the stake in Piazza della Signoria: to commemorate the event a Mass is held in the Priors’ Chapel inside Palazzo Vecchio. Afterwards, the historic Procession of the Florentine Republic moves to Piazza della Signoria, where a wreath of flowers is placed on the memorial plaque, before continuing toward Ponte Vecchio, where Florentine women dressed as Madonnas scatter rose petals into the Arno River.

You, us, Tuscany? #tuscany #maledettitoscani #boris #touroperator

Another group is about to leave and this, once again, was an amazing experience for us too. A month together sounds like a long time, but it flies by—especially when the people who come here are so wonderful and end up feeling like a little family. We observe you learn to appreciate all our food rules and our culture and this makes us very proud. I want to express my sincerest gratitude for the respect and love we receive from you every single day. As always, all of this is thanks to @the.good.life.abroad

And what if it rains?🤨🧐☔️ Rain changes the plan — but never the experience. It’s easy to enjoy a tour under perfect sunshine. The real craft is creating something memorable on the rainiest day of spring 😅Today was all about quick pivots, last-minute Plan Bs, and making sure every moment still felt special. We can’t control the weather, but everything else? That’s where we come in. Storm or sunshine, choose a tour operator that knows how to adapt — and turn every situation into a story worth telling. #ValdOrcia #TuscanyExperience #RainyDayTravel #TravelItaly #AuthenticItaly TourLife TravelReels

Yesterday, for the first time in my life, I had the honor of entering the underground chambers of the Fortezza da Basso. A place usually hidden from view, rich in history: these underground spaces are part of the 16th-century fortress commissioned by Alessandro de’ Medici to strengthen control over Florence. It is also tied to darker stories — including the imprisonment and death of Filippo Strozzi, who died here in 1538 under mysterious circumstances, officially ruled a suicide but often believed to be a political murder. A truly unique and powerful experience. Thank you to @musefirenze and @mostrartigianato for making this possible ✨