Tour Operator & Travel Agency

SunFlorence Tours was founded by Martina Arezzini, a professional licensed Tour Guide in Tuscany, with the vision of creating private and tailor-made travel experiences based in Florence.

Some guests may recognize Martina from selected videos with Harald Baldr, where she had the opportunity to present Florence to an international audience.

Based in Florence, we organize private tours throughout Tuscany and Italy, as well as fully customized journeys worldwide. While Florence remains our core expertise, we also operate as a licensed travel agency, offering complete travel planning services.

From private guided tours and exclusive experiences to accommodations, transportation, and multi-destination itineraries, we take care of every detail with professionalism and attention. You simply send us your request — we handle the rest.

Our Services

Together with a carefully selected team of licensed guides, professional drivers, and trusted partners, we organize:

• Private tours in Florence and Tuscany

• Day trips across Italy

• Customized multi-day itineraries

• Complete travel planning and booking services

• Experiences for individuals, families, and small groups

Our approach is based on personalization, reliability, high-quality service, and attention to detail.

Our Philosophy

We believe that true travel is about entering the spirit of a place — not just visiting it.

Yes, we are the kind of people who will gently remind you not to cut your pasta with a knife. Not for the rule itself, but because we care about helping you truly understand the culture you are experiencing.

We promote a respectful, conscious way of traveling. That means:

• Embracing local traditions and real daily life

• Supporting authentic communities and artisans

• Avoiding mass tourism dynamics whenever possible

• Reducing our environmental and ethical impact to the minimum

For us, luxury is not excess — it is depth, awareness, and personalization.

We do not believe in standardized packages. Every experience is tailor-made. You create your journey together with us, based on your interests, your pace, and your curiosity.

Because real travel is not about checking boxes.
It is about connection.

Plan Your Journey With Us

Whether you are visiting Florence, exploring Italy, or planning a more complex itinerary, we are here to assist you.

Send us your request and let us create a seamless and memorable experience for you.